The brief for this project was to develop a brand identity that will help re-position the brand towards its relative value. An extensive brand strategy workshop was performed in order to feed into the development of the visual identity. Some keywords included: premium, credibility, sophistication, trust, and comfort.

I developed a custom logotype to facilitate wider name recognition for the brand. For the visual language, I created a system of flat planes creating a distinctive composition throughout the brand applications.

Scope of work: Brand Strategy, Visual Identity, Stationery, Social Media Templates, and Merchandise — Date: 2019
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