Independent Designer
Arabic Logotypes, Brand Strategy & Identity Design
December 2018 — Present

Logo Design: From Concept to Presentation, Sagi Haviv
Logotype Design for Brand Identity, Steve Wolf
Designing the Visual Identity of a Brand, Gabriel Sencillo
Domestika courses, 2021

Arabic Logotype Matchmaking workshop, 
with Wissam Shawkat & Majid Alyousef
-ing Creative Festival, February 2021

Arabic Monogram Branding workshop, with Kristyan Sarkis
-ing Creative Festival, April 2019

Modular Arabic Design workshop, with Kristyan Sarkis
-ing Creative Festival, April 2019

Arabic Lettering workshop, with Khajag Apelian & Yara Khoury
Fikra Graphic Design Biennial, November 2018

Graphic Designer, Twothirds Design Bureau, Dubai
September 2017 — December 2018 

Arabic Typography course, with Pascal Zoghbi
American University of Sharjah, 2017

Intern Graphic Designer, Twothirds Design Bureau, Dubai
July 2017 — August 2017

Freelance Designer, Editorial Projects, 2017

Second-Place Award, T-shirt Design Competition
American University of Sharjah, 2016

Arabic Lettering workshop, with Wael Morcos & Salem Al-Qassimi
American University of Sharjah, 2016

Freelance Designer, Takamul Academy
Abu Dhabi, 2016

Bachelor of Science in Visual Communication
American University of Sharjah, 2013 — 2018

I'm an independent designer based in Istanbul, originally Palestinian, born in Canada, raised in America & grew up in the United Arab Emirates.

I help brands and design studios with Arabic logotypes to create differentiation in the market.

Through my observations of Arabic logotypes in the region, the majority fall under two categories. The first is very generic, and lacks character and customization. The second involves customization however does not attend to the fundamentals of the Arabic script. Both result in unfortunate outcomes and devalue both the designer's work & the brand's image. Along with my personal passion, this observation has led me to particularly focus on Arabic typography in my work.

My process involves in-depth conceptual & strategic development, research approaches, and collaborative processes.

Scopes of work include
→ Arabic Logotypes
→ Arabic Lettering
→ Brand Strategy Workshops
→ Brand Visual Analysis Workshops
→ Brand Consultations

Available for projects and collaborations.
Back to Top