Brand Strategist, Designer, and Arabic Logotypes Specialist, Self-Employed
December 2018 — Present

Logo Design: From Concept to Presentation, Sagi Haviv
Logotype Design for Brand Identity, Steve Wolf
Designing the Visual Identity of a Brand, Gabriel Sencillo
Domestika courses, 2021

Arabic Logotype Matchmaking workshop, with Wissam Shawkat & Majid Alyousef
-ing Creative Festival, February 2021

Curator, Aratype Online Platform
April 2019 — Present

Arabic Monogram Branding workshop, with Kristyan Sarkis
-ing Creative Festival, April 2019

Modular Arabic Design workshop, with Kristyan Sarkis
-ing Creative Festival, April 2019

Arabic Lettering workshop, with Khajag Apelian & Yara Khoury
Fikra Graphic Design Biennial, November 2018

Graphic Designer, Twothirds Design Bureau, Dubai
September 2017 — December 2018 

Arabic Typography course, with Pascal Zoghbi
American University of Sharjah, 2017

Intern Graphic Designer, Twothirds Design Bureau, Dubai
July 2017 — August 2017

Freelance Designer, Editorial Projects, 2017

Second-Place Award, T-shirt Design Competition
American University of Sharjah, 2016

Arabic Lettering workshop, with Wael Morcos & Salem Al-Qassimi
American University of Sharjah, 2016

Freelance Designer, Takamul Academy
Abu Dhabi, 2016

Bachelor of Science in Visual Communication
American University of Sharjah, 2013 — 2018

With a diverse background spanning various countries, I am originally Palestinian, born in Canada, raised in the United States, grew up in the United Arab Emirates and currently reside in Istanbul.

Since a young age, I have nurtured a strong passion for graphic design, which has been fueled by a combination of self-directed learning, academic studies, and professional training. This continuous growth has allowed me to cultivate and expand my skills in the field.

In my work, I follow a meticulous process that involves thorough conceptual and strategic development, comprehensive research methodologies, and a collaborative approach. By employing these methods, I assist brands in creating differentiation in the market, specifically through the development of Arabic logotypes.

During my observation of Arabic logotypes in the region, I noticed a prevalent trend that falls into two distinct categories. The first category comprises generic designs that lack character and customization, while the second category focuses on customization but neglects the essential principles of Arabic script. I strongly believe that both of these approaches devalue the brand's image and undermine the efforts of designers.

Driven by my passion and this observation, I have chosen to specialize in Arabic typography within my work. This enables me to provide innovative solutions that not only respect the fundamentals of Arabic script but also elevate the brand's identity and leave a lasting impact.

My Scope of Work includes:

1. Brand Strategy Workshops
2. Visual Analysis Workshops
3. Brand Identity Development: Logo, Color Palette, Typography, Elements, Brand Guidelines
4. Brand Collaterals: Stationery, Social Media Direction, Website Layout, Packaging, Merchandise, Signage
5. Arabic Lettering

I have had the privilege of working with clients from a diverse range of countries, including the UAE, Saudi Arabia, Kuwait, Qatar, Lebanon, and more.

I am open to new projects and collaborations, and I welcome opportunities to work with individuals and businesses from around the world. Feel free to reach out to discuss your project or explore potential collaborations.
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