I help build brands with clarity, intention, and cultural relevance.
OVERVIEW
I’m a Branding Consultant and Creative Director focused on building brands with clarity, meaning, and cultural relevance.
My approach sits at the intersection of strategy, research, and visual direction. I take the time to understand a brand from the inside out—its purpose, audience, market, culture, and ambitions—before translating that understanding into a cohesive and distinctive brand expression.
I believe strong branding should be more than visually appealing. It should be intentional, authentic, and meaningful. My work is grounded in thoughtful strategy and research, with a particular interest in creating brands that feel culturally relevant, ethically considered, and visually elevated.
Over the years, I’ve had the opportunity to work with clients across the UAE, Saudi Arabia, Kuwait, Qatar, Lebanon, Turkey, and beyond, giving me the privilege of working across different markets, cultures, and perspectives.
Whether I’m shaping a brand’s positioning, developing its visual direction, or guiding its overall creative expression, my goal is always the same: to create brands that know who they are, communicate it clearly, and leave a lasting impression.
I’m currently open to select projects, collaborations, and creative opportunities.
If you have a brand that needs greater clarity, direction, or transformation, I’d love to hear about it.
EXPERIENCE
Branding Consultant & Creative Director, Self-Employed
November 2021 — Present
Branding Strategist & Visual Identity Designer, Self-Employed
December 2018 — November 2025
Logo Design: From Concept to Presentation, Sagi Haviv
Domestika course, 2021
Logotype Design for Brand Identity, Steve Wolf
Domestika course, 2021
Designing the Visual Identity of a Brand, Gabriel Sencillo
Domestika course, 2021
Arabic Logotype Matchmaking workshop, with Wissam Shawkat & Majid Alyousef
-ing Creative Festival, February 2021
Curator, Aratype Online Platform
April 2019 — Present
Arabic Monogram Branding workshop, with Kristyan Sarkis
-ing Creative Festival, April 2019
Modular Arabic Design workshop, with Kristyan Sarkis
-ing Creative Festival, April 2019
Arabic Lettering workshop, with Khajag Apelian & Yara Khoury
Fikra Graphic Design Biennial, November 2018
Graphic Designer, Twothirds Design Bureau, Dubai
September 2017 — December 2018
Arabic Typography course, with Pascal Zoghbi
American University of Sharjah, 2017
Intern Graphic Designer, Twothirds Design Bureau, Dubai
July 2017 — August 2017
Freelance Designer, Editorial Projects
2017
Second-Place Award, T-shirt Design Competition
American University of Sharjah, 2016
Arabic Lettering workshop, with Wael Morcos & Salem Al-Qassimi
American University of Sharjah, 2016
Freelance Graphic Designer, Takamul Academy
Abu Dhabi, 2016
Bachelor of Science in Visual Communication
American University of Sharjah, 2013 — 2018