In my branding work, I follow a meticulous process that involves strategic & conceptual development, in-depth research, and a collaborative approach. In employing these methods, I assist brands by crafting ethically grounded, culturally relevant, and visually elevated brand identities that connect meaningfully with their audience.
My Scope of Work includes:
1. Brand Strategy Workshops
2. Visual Analysis Workshops
3. Brand Identity Development: Logo, Color Palette, Typography, Elements, Brand Guidelines
4. Brand Collaterals: Stationery, Social Media Direction, Website Layout, Packaging, Merchandise, Signage
5. Arabic Lettering Designs
2. Visual Analysis Workshops
3. Brand Identity Development: Logo, Color Palette, Typography, Elements, Brand Guidelines
4. Brand Collaterals: Stationery, Social Media Direction, Website Layout, Packaging, Merchandise, Signage
5. Arabic Lettering Designs
I have had the privilege of working with clients from a diverse range of countries, including UAE, Saudi Arabia, Kuwait, Qatar, Lebanon, Turkey, etc.
I am open to new projects and collaborations.
Feel free to reach out to discuss your project or explore potential collaborations.
__________
EXPERIENCE
Brand Strategist, Designer, and Arabic Logotypes Specialist, Self-Employed
December 2018 — Present
Logo Design: From Concept to Presentation, Sagi Haviv
Logotype Design for Brand Identity, Steve Wolf
Designing the Visual Identity of a Brand, Gabriel Sencillo
Domestika courses, 2021
Arabic Logotype Matchmaking workshop, with Wissam Shawkat & Majid Alyousef
-ing Creative Festival, February 2021
Curator, Aratype Online Platform
April 2019 — Present
Arabic Monogram Branding workshop, with Kristyan Sarkis
-ing Creative Festival, April 2019
Modular Arabic Design workshop, with Kristyan Sarkis
-ing Creative Festival, April 2019
Arabic Lettering workshop, with Khajag Apelian & Yara Khoury
Fikra Graphic Design Biennial, November 2018
Graphic Designer, Twothirds Design Bureau, Dubai
September 2017 — December 2018
Arabic Typography course, with Pascal Zoghbi
American University of Sharjah, 2017
Intern Graphic Designer, Twothirds Design Bureau, Dubai
July 2017 — August 2017
Freelance Designer, Editorial Projects, 2017
Second-Place Award, T-shirt Design Competition
American University of Sharjah, 2016
Arabic Lettering workshop, with Wael Morcos & Salem Al-Qassimi
American University of Sharjah, 2016
Freelance Designer, Takamul Academy
Abu Dhabi, 2016
Bachelor of Science in Visual Communication
American University of Sharjah, 2013 — 2018
__________