The brief for this project was to create an Arabic logotype that would align with the brand's strategy. Some keywords included: pride, legacy, and purposeful.
In order to accomplish that, I decided to create rigid letterforms, with subtle curves, and low contrast. I elongated the letters 'kaf' and 'sad' to further express credibility and mastery. The rigid lines incorporated in the logotype later became part of the visual language during the team's development of the brand identity.
Role: Arabic logotype design, Brand Guidelines, Social Media Direction — Twothirds Design Studio: Creative Direction, Brand Strategy, Brand Identity & Collaterals — Date: 2018