Al Obour is the sixth edition of 21,39 Jeddah Art 2019. In the words of curator Dr. Effat Abdulla Fadag, "Al Obour focuses on presenting artists’ experiences of crossing to reach a personal utopia in an effort to find their own individual definition of beauty." With respect to the aritists intentions, we built a concept layered in optical illusions and lenticular animations, keeping with the experimental and futuristic personality of the installations.
Scope of Work
Arabic logotype design
Twothirds Design Studio: Creative Direction, Brand Strategy, Brand Identity & Collaterals