The brief for this project was to create an Arabic logotype that would align with Malleh's brand's strategy. Some keywords included: authenticity, consistency, elegance, homemade, hospitality, high end, and community trust.
After a wide variety of typographic explorations, we decided this version was the most compatible with the brand strategy. Moreover, it fit well with the brand's visual language in terms of fluidity, delicacy, classiness, and a hint of tradition.
Role: Arabic logotype design — Twothirds Design Studio: Creative Direction, Brand Strategy, Brand Identity & Collaterals — Date: 2018