For this project, we were required to develop a concept for a hypothetical brand, perform deep research, and develop a visual brand identity. I decided on a hypothetical cultural & community cafe. For the name, I selected 'Sutoor' which translates to 'lines'. It was influenced by the idea of 'reading in between the lines'—hinting the notion of taking a deeper outlook on various aspects of life.

This project was published in the book: Bilingualism in Visual Communication: Visible Forms and Meanings in Arabic and Latin Typography.

Design Studio 304, American University of Sharjah

Salem Al-Qassimi

Spring 2016​​​​
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