![](https://cdn.myportfolio.com/72160360-3fa6-4005-8d5b-359846997a57/eaedea88-6ddf-4eeb-9e8a-bef431313a43_rw_3840.png?h=7880cb686f27ec02c6db1bee2051c59f)
Overview
For this project, we were required to develop a concept for a hypothetical brand, perform deep research, and develop a visual brand identity. I decided on a hypothetical cultural & community cafe. For the name, I selected 'Sutoor' which translates to 'lines'. It was influenced by the idea of 'reading in between the lines'—hinting the notion of taking a deeper outlook on various aspects of life.
This project was published in the book: Bilingualism in Visual Communication: Visible Forms and Meanings in Arabic and Latin Typography.
Course
Design Studio 304, American University of Sharjah
Instructor
Salem Al-Qassimi
Year
Spring 2016
![](https://cdn.myportfolio.com/72160360-3fa6-4005-8d5b-359846997a57/4d7a4d28-faf2-44ae-ab78-171e311d8afd_rw_3840.png?h=524d2b22aa5605d65a62ed01602976be)
![](https://cdn.myportfolio.com/72160360-3fa6-4005-8d5b-359846997a57/fad265a7-9898-4339-b723-1eab7ed56c8d_rw_3840.png?h=75f465612cb92f6cf053eee4ebd191db)
![](https://cdn.myportfolio.com/72160360-3fa6-4005-8d5b-359846997a57/6f885de4-0af5-4a64-8d1c-439d42defd30_rw_3840.png?h=038c93ea9bb34113b82c1bbe0b6342c4)