![](https://cdn.myportfolio.com/72160360-3fa6-4005-8d5b-359846997a57/00da7f28-0b6b-4953-a601-bdad4b0fcc7d_rw_3840.png?h=d85eaee86e2fec009b262a62e152fdad)
Overview
For this project, the brief was to create a visual identity that represents an edutainment community for children and mothers. Some keywords included: care, development, discovery, flexibility, gentleness, individuality, joy, and leadership.
The final logotype blends characteristics of trust and credibility, hence the bold letterforms. Meanwhile, it retains a friendly welcome sparked by the smile. As for the visual language, a system of geometric shapes has been developed to represent exploration, diversity, individuality, fun, and a blend between logic & creativity.
Scope of work
Brand Strategy, Arabic Logotype Design, Visual Identity, Stationery, Social Media Templates, Photography Direction, Brochure, Merchandise, Packaging, and Website Design
Year
2019
![](https://cdn.myportfolio.com/72160360-3fa6-4005-8d5b-359846997a57/fcfe162f-3591-414e-a322-0a7ed1a1431e_rw_3840.png?h=ced03df736a3af1c0221d7b5aa3674b0)
![](https://cdn.myportfolio.com/72160360-3fa6-4005-8d5b-359846997a57/e7e8648c-98f1-4fe0-ab9c-3d7a23f5a77a_rw_3840.png?h=841e57f5a0655717feb390978f4b4bd0)
![](https://cdn.myportfolio.com/72160360-3fa6-4005-8d5b-359846997a57/62bf0fc6-480e-40b5-91da-e3b007e0d997_rw_3840.png?h=a4f90cfaca9749f1ce020d217752f706)
![](https://cdn.myportfolio.com/72160360-3fa6-4005-8d5b-359846997a57/92bcd7e0-4987-4b09-9745-04f0e13148eb_rw_3840.png?h=7f67ca9b5d26ebd742220880c0964ced)
![](https://cdn.myportfolio.com/72160360-3fa6-4005-8d5b-359846997a57/863207ca-f59e-4197-b1d1-fa30db927abe_rw_3840.png?h=c5056f78aa830319dfc3ec797c236652)