For this project, the brief was to create a visual identity that represents an edutainment community for children and mothers. Some keywords included: care, development, discovery, flexibility, gentleness, individuality, joy, and leadership.
The final logotype blends characteristics of trust and credibility, hence the bold letterforms. Meanwhile, it retains a friendly welcome sparked by the smile. As for the visual language, a system of geometric shapes has been developed to represent exploration, diversity, individuality, fun, and a blend between logic & creativity.
Scope of work: Brand Strategy, Arabic Logotype Design, Visual Identity, Stationery, Social Media Templates, Photography Direction, Brochure, Merchandise, Packaging, and Website Design — Date: 2019